IT ALL STARTS WITH INTENT
Anyone who has ever been a key account manager, or penned a key account management strategy will have an acute understanding of the “key account” part of the job. It’s simple – look after the top 20% of your customers where 80% of your revenue comes from. The often misunderstood part, is the “management” bit.
If you want to secure and grow your key accounts in today’s economy, you better get busy managing these customers. Proper management of key accounts requires constant collaboration, communication, engagement, and most importantly, intent. Without intent, you become a slave of “reaction”, and no software in the world can ever help you sustainably improve. With intent, you can summon the energy and commitment it takes to focus on building a solid (pro-active) account plan that will bring your team together to strengthen and grow your key customer relationships.
Then, all you need is really great software to help you execute your plan…
BUILD GREAT PLANS
Forge pro-active account plans that will keep you focused on your goals.
Unlock deep insight into your business’ connections and relationships.
Up-sell and cross-sell your customers with Whitespace intelligence.
Prosecute Leads and Opportunities like a seasoned sales pro.