Many potential customers engage with the company through different channels, but might not be ready to commit to a purchase yet. When you recieve a lead, what do you do with it? Does it go into a general pile of contacts? What if you could market over their preferred channels with a specific message around the value relating to their enquiry?

Marketers spend so much time trying to find new customers by hosting events for potential clients or educating them about their services that they often forget the opportunities in existing customers.

Creating and sending last minute emails, finding speakers and trainers a few days before an event and creating a digital campaign a week before it goes live are all stresses that marketers need to deal with if they have no strategy and no unified platform to coordinate all campaigns on.

Build a relationship with prospective customers. Run targeted, personalised, multi-channel campaigns which include quick email and webpage creation, SMS & LinkedIn integration or event portals and registration.

Data can be shared across sales and marketing to have a single view of prospects and customers and the kinds of marketing activities that they’ve interacted with. This allows everyone to be on the same page when prioritising and driving follow-ups.

Use the analytics and data to focus on priority leads and plan more strategic marketing activities, with unique features such as A/B testing, to fine-tune messaging.