Many potential customers engage with the company through different channels, but might not be ready to commit to a purchase yet. When you recieve a lead, what do you do with it? Does it go into a general pile of contacts? What if marketing automation could deliver a specific message to a specific person within a certain time? 

Marketers spend so much time trying to find new customers that they often forget the opportunities that lie within existing customers and can use marketing automation to upsell/cross-sell through account-based marketing.

Creating and sending last minute emails, finding speakers and trainers a few days before an event and creating a digital campaign a week before it goes live are all stresses that marketers need to deal with if they have no strategy and no unified platform to coordinate all campaigns on.

Build a relationship with prospective customers. Run targeted, personalised, multi-channel campaigns which include quick email and webpage creation, SMS & LinkedIn integration or event portals and registration.

Marketing Automation centralises and shares data across sales and marketing to have a single view of prospects, customers and the kinds of marketing activities that they’ve engaged with. This allows everyone to be on the same page when prioritising and driving follow-up campaigns and messaging.

Use analytics and data to focus on priority leads and plan strategic marketing activities with marketing automation features such as A/B testing and customer journeys, to fine-tune messaging.